Your Media Bio Masterclass

Are you ready to get the PR coverage that you and your business deserve? (And stop being your industry’s “best-kept secret”)

Does any of this sound familiar?

• You find it hard to talk about yourself, share your story, or own your expertise.
• You’re sick of spending so much of your precious time on social media and not getting anywhere.
• You feel as if you’re a “best-kept secret” in your industry – and that’s not a good thing!
• You want to raise your profile among your target audience – not just other small business owners.
• You know that you’re good at what you do and that you can help to change your client’s lives, but deep down you have the fear of never quite “making it” and that you won’t make the impact you want to.

And when it comes to PR…

• Do you dream of being featured in a certain magazine, newspaper, TV show or podcast – but feel like you don’t have a clue as to where to start?
• Do you watch your competitors getting featured in all the places you want to be featured – and have no idea how they’re doing it?
• Do you struggle to define your story or identify what part of your story is interesting to others?

Don’t worry – I’ve got you!

I’m talking about your media bio, a document that does the heavy lifting for you when it comes to PR. And once you’ve created it, you can use it straight away to start putting yourself out there and claiming the PR opportunities that you know you deserve!

And because you’ve gone through the process of creating your media bio, you’ll be a million times more confident in putting yourself out there – the exercises that you’ll go through will help with your self-belief. 

When it comes to PR, if you don‘t ask, you don’t get – so it’s time to get your media bio written and start promoting yourself and your business!

Introducing…The Media Bio Masterclass

Create the tool that’s going to supercharge your PR efforts. 

A self-study video masterclass that’s going to take you step-by-step through the process of creating a media bio that’s going to make you stand out from the crowd when pitching for PR opportunities.

What is a media bio, and why do you need one?

It’s a two-page document that sums up who you and your business are, your story, your specialisms and areas of expertise, and how to contact you. It’s the best way to showcase to a journalist, producer, podcast host, or event booker that you’re the person they need to feature.

But it’s so much more than that…

• It’s your calling card and a conversation starter – submitting a media bio gives you the perfect “in” to follow up on an opportunity. 

• It’s a statement of intent – it shows that you mean business, that you’re serious, that you’re professional, that you want to be featured.

• It’s a great introduction to your brand.

• It doesn’t just show off your business – it shows the person behind the business.

• It’s a master document you can draw from any time you need to share something about your business (it can really help you to hone your elevator pitch!).

• It’s the foundation of your business and the basis of your PR efforts (it’s the starting point for every pitch you’re gonna send – whether pitching for media coverage, speaking opportunities, podcast appearances, or all of the above!). 

• It shows that you know your stuff and that you can really help the people that work with you.

Not just another training…

After setting aside two hours out of your busy schedule to watch the masterclass (and pausing it in all the right places to work through the exercises, of course!), you’ll have a personalised, ready-to-go media bio so you can start pitching to promote you and your business straight away.

You’ll have the confidence to start pitching because the process puts a spotlight on your expertise and strengths. You’ll be so ready to own them!!

You’ll gain clarity on every aspect of communicating about your business to potential clients and collaborators.

You’ll be able to cut through the overwhelm around what you want to be known for.

Having a media bio elevates you as a business owner.

Have you ever not put yourself forward for something because you didn’t have to hand the relevant info to send over?

Well, your brand new media bio will make sure that you’re ready to pitch – for any opportunity: 

✔ Magazine

✔ Newspaper

✔ TV 

✔ Podcast guest 

✔ Speaking events

✔ And more…

Once you have your media bio, things start to change because you have clarity on your (amazing) story and (powerful) expertise – and because you’re ready to pitch, you’ll do it more often and you’ll get better results from your PR strategy.

In the Masterclass I’ll share with you my own media bio, which has helped me to get featured in Forbes, the Guardian and on the BBC, amongst others.

Benefits of having a media bio 

•    Own your story so that you can unleash your power
•    Present yourself to the world with confidence so that you can get seen as the expert you are
•    Take control of your own PR which means that you won’t need to pay ££ for a PR agency
•    Respond quickly, and with confidence, to media requests and PR opportunities – and get featured
•    Gain profile-boosting media coverage so you can stand out from your competitors

Here’s what you’re going to get:

• A step-by-step video guide to creating your very own media bio with practical, actionable prompts.
• My tried-and-tested media bio template.
• A copy of my own media bio, which has helped me to get featured in Forbes, The Guardian and on the BBC, amongst others.
• Insight on how and where to use your brand-new media bio and how it can be adapted to use in different scenarios.

Who is this Media Bio Masterclass for?

 This media bio masterclass has been specifically designed for service-based small business owners. Many of my clients have turned their passion into a business, often as a result of a life change, for example, being made redundant, coming back from illness, or being called to do something different.

If you’re fed up with the relentless treadmill that is social media and looking for an alternative way to promote yourself and your business, then creating your media bio is your first step on your PR journey.

This masterclass is for you if you want to get known as the expert you are, if you want to add to the conversation, if you want to reach hundreds, thousands – even millions – of others, if you want to share your story to inspire others, and if you want to connect with your ideal clients. 

Who is this Media Bio Masterclass not for?

This masterclass is not for you if you’re not prepared to share parts of your authentic story or the reality of your life (journalists and their audiences can spot a lack of authenticity from a mile off as there’s just no soul there). N.B. you choose which parts of your story you are happy to share – but you must be confident to talk about those parts authentically.

If you’re not prepared to reach out to journalists and be proactive in your PR efforts, then even the best media bio in the world won’t bring you results.

This media bio masterclass is not for you if you’re not interested in being featured in magazines, newspapers, on TV or radio, as a podcast guest or as a speaker at events.

What are you waiting for?

If you’re ready to reach a bigger and wider audience, then it’s time to dive in! You can start to use your media bio as soon as you’ve created it, so in as little as two hours, you could be ready to make your first PR pitch. Pretty exciting, eh?

Your story is your competitive advantage – use it! No one else has the same story as you. No one else has the same expertise as you.